Mr. Goutham had just begun his fitness transformation journey, but he wasn’t familiar with social media. He wanted a professional team who could not only manage his profile but also guide him in sharing his knowledge and experience with the world in a meaningful and inspiring way.
02 . The Solution
At Fraction Frames, we understood the depth of Mr. Goutham’s story — a journey filled with struggles, discipline, and determination. To capture this authentically, our team began documenting everything from home workouts to gym sessions, and even outdoor activities.
We planned a compelling narrative to showcase his transformation — from intense preparation to ultimately winning a competition. Along with this long-form content, we also created engaging shorts and reels to drive regular engagement and build his personal brand steadily.
All content was shot using high-quality equipment, including the Sony A7M4 camera and Hollyland mic system, ensuring every frame and sound felt crisp, professional, and cinematic.
Today, Mr. Goutham’s social media is not just a page — it's a source of inspiration for fitness lovers, proving that with the right story and consistent content, anyone can build a powerful digital presence.