Our team at Fraction Frames designed a powerful dual branding strategy — blending offline engagement with online reach. For offline branding, we organized campaigns at high-traffic venues like Palace Grounds and business networking events, where we encouraged visitors to try Gleara products and share reviews. In return, they received free samples. These live moments were captured and shared on Gleara’s social media pages to build credibility and connect with a wider audience. On the online front, we carefully researched and shortlisted influencers from different states. Some collaborations were paid, while others were based on barter deals with free products. This helped Gleara reach targeted skincare audiences across India without overspending. All of this was made possible with the continuous support and trust of Mr. Kiran, the founder of Gleara, who believed in our vision and gave us the freedom to execute it. Together, we helped Gleara grow into a more recognized and respected skincare brand.