Appata

Category :

Performance Marketing

Title :

Influencer Strategy to Scale Nationwide​

01 . The Challenge

Appata was finding it tough to scale their business across India. Their ads weren’t delivering the expected ROI, and high Return to Origin (RTO) rates were cutting into profits.

02 . The Solution

We crafted a performance marketing plan that combined influencer collaborations with targeted Meta ad campaigns. This helped Appata reach the right audience across India while boosting their sales ROI. We also implemented strategies to reduce RTO, which improved their delivery success and overall profitability.